So you have designed your new WordPress site, written some great content, pushed it out on social media, and now you are getting some traffic. Whether you are publishing a personal blog or ecommerce website, it is time to get started capturing email subscribers.
While there are a number of free and paid solutions for managing your email and newsletter campaigns that integrate in some way with WordPress, probably the best to get started with is MailPoet. With the free MailPoet Newsletters plugin, you can manage complete newsletter and email campaigns and more directly from your WordPress dashboard, and as your traffic grows, it is completely scalable, with sophisticated reporting and design features available. Creating an easy WordPress email newsletter has never been easier.
Install MailPoet, and you have an easy drag-and-drop editor with plenty of newsletter themes for quick, professional-looking custom newsletters. Use the same drag-and-drop for a custom subscription form design.
With one fast setup, you can send automated emails to your lists with every new post, set up your email capture widget for single or double opt in, and send autoresponders to your subscribers. If you have an existing subscriber list, there is a simple CSV import subscribers screen.
The subscriber management page allows you to segment your subscribers into different lists, mixing and combining them to ensure that they only receive content that is relevant to them.
MailPoet has a comprehensive and easy to read newsletter statistics page, for insight into which emails are most effective, allowing for A/B testing, and displaying opens, unopens and clicks. The premium version goes even further with a subscriber page and individual stats.
Use MailPoet to Start Your WordPress Newsletter
For a free WordPress plugin, this really comes with a number of cool, useful features. You are allowed up to 2000 subscribers on the free plan, and you can create unlimited numbers of lists. Import and export subscriber lists via CSV files is one-click. Comprehensive recipient open statistics and info are displayed.
The email newsletter editor has a simple drag-and-drop designer for regular email newsletters, automated new post emails, welcome emails and more. There are plenty of free themes that you can customize, and they are all very slick and professional.
There are three options for sending your emails. Send them from your own website, send from Gmail, or use a third party provider. The first two solutions are recommended for smaller lists, as they will be limited in the daily number of emails you can send.
MailPoet includes some preferred providers with promotional discounts if you choose third party.
Of course, there are pre-built forms for everything from newsletter to opt-ins, if you do not want a custom look. The opt-in widget can be placed anywhere a widget will go on your page, and you can choose either single or double opt-in, depending on your needs.
With over 200,000 active installs and a user rating of 4.9, MailPoet is a quality plugin that makes it easy to begin to build and manage your email subscriber and newsletter campaigns.
While it is one of the simplest newsletter managers I have tried, it has the ability to scale and enough features to manage all but the most sophisticated campaigns.
As your needs and subscribers grow, you can easily upgrade to MailPoet Premium for enhanced features and capabilities. Because everything is run from your WordPress dashboard, you have the convenience of managing subscribers, settings and schedules all in one place. I especially like not having to manage my account through a third party like Aweber or MailChimp.